Off with a bang for Interzum Guangzhou, China's main wood-working event, on-going until 31 March. At SCM's stand there is an air of enthusiasm at being back in person at a trade fair. The considerable number of visitors is a sign of just how active the market is, with its increasingly keen eye on technological evolution and a top quality design product.
Some of the key moments during the first few days of the event have included the welcome to Damiano Bragie, Country Manager and all the SCM China team given by Luigi De Vito, the Wood Division Director and Pietro Gheller, the Commercial Director, directly from the SCM Headquarters in Rimini. This direct link between Italy and China will continue over the next few days in the name of technology. SCM's Smart&Human Factory continues to hold centre stage with its digital, automated and customisable solutions based on the most discerning production needs.
Visitors from the Chinese market also showed plenty of interest in the Surface Technologies Corner, set up for the first time with integrated technologies for sanding and finishing, and for the other solutions that make SCM a solid and reliable partner for this market. This is the time to invest heavily in technological innovation and SCM is at the customer's side during this new challenge, both in China and the rest of the world!