A complementary sales channel to our sales network? Much more than that. Our E-commerce project is a strategic lever to strengthen SCM's brand awareness in the woodworking industry and to offer simple, direct access to the Group’s digital services ecosystem.
We shared it as a best practice at the latest edition of SAP Innovation Day, held this past May in the iconic setting of Milan’s San Siro Stadium — a symbolic location chosen to highlight the importance of “team play” with our customers in building a winning strategy together.
Representing SCM were Michela Zanoni (Head of Commercial Process System Development) and Lorenzo Drudi (E-commerce Project Manager), who explained how our portal is increasingly becoming the go-to entry point for integrated, fast, and effective solutions.
Thank you to SAP for the invitation and the inspiration — we’re back in the game with new ideas to keep innovating alongside our customers.
