A unique and exclusive event for b2b, especially in the world of wood-working. The innovative "SCM Live Show" formula, the event broadcast in live streaming in 9 languages from 30 June to 2 July, to show off the latest SCM additions to woodworking businesses, won the "Editor's Choice" Prize as best b2b digital event at the 17th edition of POPKA – Press Outdoor & Promotion Key Award.
The prestigious Prize, organised annually by Media Key Events, is a benchmark for those working in advertising and corporate communications.
As our Corporate Communications Director, Gian Luca Fariselli, pointed out, this is an important acknowledgement of the extensive commitment from all the Group's employees (over a hundred) who contributed to the success of this Live Show, from the different Business Units, production plants and branches around the world. A success story backed up by record numbers, with more than 4,000 people signing up from 100 countries in every continent, more than 50 innovative technologies on show, hundreds of questions and requests for more information during the live broadcast, and from which important opportunities have arisen.
An original, innovative formula to present SCM's high technology in action, while overcoming every hurdle. This, and much more about the award-winning event, can be seen in the video interview with Gian Luca Fariselli, Corporate Communications Director at Scm Group.